Engagement can meaure frequency of opens, duration or usage, number of screens used and conversion rate for events. Depending on your app's goal, these metrics will tell you if your users consider your product indispensable. You not only want your user base to grow but also want to make sure people are staying. One way to do this is by updates. Every app goes through an evolution -- from its launch to a number of release versions, which may have feature and bug fixes or enhancements.
These updates tend to occur after research or user feedback. Make sure you listen to the users, especially the ones that will go the extra mile to install an update for an enhanced experience. Specific goals. Most developers have a certain vision of how each user will use their app, usually envisioning a specific task to complete.
When tracking specific goals, look at the steps or events that you want users to accomplish and look at the percentage of people that are completing those actions. Engagement, retention and goals can be tracked by integrating analytics tool into your app, like Flurry , which is available for free, and Localytics , a tool that has a free and paid version.
Ari Goldberg. Entrepreneur Store. Sean Sechler. Nick Chernets. Henny Yeshanew. But in order to be successful in this space, two things need to happen. These two seemingly simple actions are what inspired me to write this guide. Sure, we know that people are using apps more than ever before. If you want to compete and claim your share of this multi-billion dollar industry, you need to have a better understanding of exactly how people are downloading and using mobile apps.
It sounds simple, but all too often I app owners overlook this. So before you can get people to download your app , you need to take the time to conduct the proper research. People all over the world are using smartphones and tablets.
As mobile app usage grows in popularity, the number of app downloads worldwide increases as well. This trend will continue in the coming years as well. Last year, there were more than billion app downloads. To make money. But will people download your app if you make them pay for it? This visual comparison clearly shows what people are downloading. The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies.
If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads.
There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate.
Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want.
First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive.
But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available?
Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store.
We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.
As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can opt out anytime. App Download and Usage Statistics Mansoor Iqbal Updated: November 10, Tweet Share Download Report. App downloads.
Game downloads. Number of downloads.
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